The goals and objectives of the Division of Strategic Communications are:
- To increase awareness of the positive impact The University of Alabama has on the community, state, region and nation.
- To strengthen the sense of community, connection and loyalty between UA and its key stakeholders.
- To increase the value that key stakeholders place on the ways UA fulfills its mission of teaching, research and service.
- To enhance UA's ability to attract and sustain the resources it needs to continue to be successful.