Please note, beginning March 1, 2017, the Branding and Licensing Approval Form will be mandatory for all University marketing and advertising materials. This includes but is not limited to print advertising, brochures and other collateral materials, giveaway items, invitations, digital ads and graphics, radio and television ads, outdoor advertisements such as billboards, magazines, and other promotional materials. For questions, please email Jennifer Rodrigues, Director of Brand Strategy at

Campus departments and organizations purchasing advertising should use the Branding and Licensing Approval Form to submit their artwork for approval prior to ordering any advertisements.

UA Brand Approval

The University of Alabama's Division of Strategic Communications, Trademark Licensing and Procurement Services have joined together to help University Departments and organizations protect and enhance the University’s reputation by ensuring public-facing promotions adhere to the approved brand standards.

If any changes need to be made to the artwork, the form will be returned to you with an explanation. As schedules allow, Strategic Communications will provide support for departments requiring technical or artistic assistance. Please allow a minimum of 3-5 business days for this step during the implementation of the process.

Once the artwork is approved by Strategic Communications, Procurement will review the items, cost, purpose and vendor. If the form is disapproved for any reason, it will be returned to the department and Procurement will assist in making the needed changes.

For assistance using the form, you may reference the Branding and Licensing Approval Form user guide .