The UA System office requires that all University of Alabama entities submit marketing and advertising materials for review prior to purchase or placement. This includes, but is not limited to, print advertising, brochures and other materials, giveaway/promotional items, invitations, digital ads and graphics, radio and television ads, billboards, magazines and other promotional materials.

Artwork and quotes should be submitted via the branding and licensing approval form. This form should be completed even if Strategic Communications assisted in the design process as it is also reviewed by Procurement Services and Trademark Licensing.

The University of Alabama's Division of Strategic Communications, Trademark Licensing and Procurement Services have joined together to help University departments and organizations protect and enhance the University’s reputation by ensuring public-facing advertisements and promotional items adhere to the approved brand standards.

If any changes need to be made to the artwork, the branding and licensing approval form will be returned to you with an explanation. As schedules allow, Strategic Communications will provide support for departments requiring technical or artistic assistance. Please allow a minimum of 3-5 business days for this step during the process.

Once the artwork is approved by Strategic Communications, Procurement will review the cost, purpose and vendor. If the form is disapproved for any reason, it will be returned to the department and Procurement will assist in making the needed changes.

For promotional items, the branding and licensing approval form must be completed in addition to the IMG College Licensing Brand Manager 360 artwork submission that the vendor completes on their own for approval. You will need the final approved UA branding and licensing form to reconcile payment.

For questions regarding the brand approval process or for assistance with completing the form, please contact Jennifer Rodrigues, director of brand strategy, at 348-5768 or

For answers to frequently asked questions, please visit Branding and Licensing Approval Form FAQs

For assistance using the form, you may reference the Branding and Licensing Approval Form user guide .